Week #10: Remixing Knowledge

A very common example of a “Remix” in the field of Wildlife Veterinarian Medicine is in the form of a brochure. Brochures are simple ways to get information out into the world. One example I found was an organization known as the AZA, or the Association of Zoos and Aquariums, and their attempt to spread the word about why it not a good idea to have wildlife animals as pets. 
This brochure target audience is most likely every day people, who have an interest in exotic animals. If you think about it, who else would want to own a tiger besides someone who just really likes tigers? This audience also is most likley not going to have any type of degree or experience working with animals, because if they did they would know from basic knowledge why it is not a good idea to own a wild animal. 
I think the purpose behind this brochure is to stop people from trying to take in undomesticated animals. People believe that these wild animals can grow up in their home and act similar to a dog, but in reality this isn’t true. When owners realize that, it puts the owner and the animal in danger. Zoos, sanctuaries and aquariums usually have to step in and take in the animal, which can no longer live in the wild because it most likely would not be able to defend itself properly. 

Brochures are a very good way to show information, while at the same time keeping interest and remaining professional. Brochures are short and get right to the point because there is not a lot of space for useless information that does not matter. People in today’s society are used to reading with pictures and short amounts of writing at a time, and a brochure is an easy way to accommodate for those preferences. 

References

Association of Zoos and Aquariums. Why Wild Animals Don't Make Good Pets. N.p.: Association of Zoos and Aquariums, 2009. AZA.org. Association of Zoos and Aquariums, n/a. Web. 27 Mar. 2014.